The Polar Loop Activity Tracker provides a fun, easy way of helping you live an active and healty lifestyle. It's like having your own personal trainer on your wrist and in your pocket. The device is ideal for anyone who wants to track their activity 24/7 and get guidance to reach activity goals. At the tap of a button, it shows the time, your total steps, calories burned, daily activity goal and tips to reach it - all on a display of 85 LEDs.

The Polar Loop is more than an activity tracker - it not only provides a high level of detail on the quantity and quality of your activity but it also offers guidance on how to reach your goal. It's water resistant, can track your activity when sleeping and can be used in conjunction with a transmitter (compatible with Polar H6 and H7 - optional extras) to record heart rate for a more detailed analysis.

Activity Guide helps you stay active all day long by showing you how active you've been during the day whilst OwnCal calculates the number of calories burned during that activity. It also tells you how much you need to do to reach the global recommendations for physical activity. What's more Polar Loop automatically syncs via Bluetooth with a free app and the new Polar Flow website to give you a wealth of feedback on your daily, weekly and monthly activity.

The Polar Loop Activity Tracker comes complete with a custom USB cable, tool and getting started guide.